*** Birthing Of Two Unique Brands
The year 2022 has come and gone, but the uncommon achievements recorded in the maritime sector by Platforms Communications in year 2022 will continue to echo and revibrates even beyond the next years to come. In this special report, our correspondent takes a closer look at these milestone achievements and how the maritime sector and its stakeholders, especially the young and up-coming have benefited from these milestones.
Established precisely on May 25, 2014, Platforms Communications Concept began its business operations in the maritime sector with its flagship brand, ‘Maritime Platform’, a 30 minutes audience-participatory radio program where trending news stories and topical maritime issues are extensively discussed by maritime professionals on a weekly basis.
Ever since then, Platforms Communications has gone beyond the weekly radio program to create other brands such as Platform Reporters Online News, AMSAY Conference, Face Of Maritime International, Girls Go-To-Sea Campaign Initiative, to mention but a few.
However, the year 2022 marks 8 years operations of the company within the maritime sector. Hence, it was an exceptional year of great impact for the maritime sector as the company birthed two new unique brands and consolidated on the activities of the existing ones in a most effective and efficient way.
NEW BRANDS: 1. M-CAMP: As the country recovers from the effects of covid 19, Platforms Communications birthed a new brand called Maritime Career Mentorship Program (M-CAMP). This is a quarterly interactive mentorship program for maritime students as well as young and up-coming maritime professionals.
M-CAMP which is powered through the office of the Ambassador, Face Of Maritime International brings mentors face to face with mentees and engage them in an interactive mentoring session targeted at a specific field of maritime sub-sector with a view of grooming and providing career guidance to students/youths in their fields of maritime studies.
Hitting the ground running with the new brand in 2022, the first edition of M-CAMP meant for maritime law students held on February 18, 2022 at the Nigerian Shippers Council Auditorium in Apapa Lagos. About 100 maritime law students from the University of Lagos (UNILAG), Lagos State University, (LASU) and Obafemi Awolowo University, Ile-Ife, Osun state participated in the program as mentees.
Whereas, President of Nigerian Maritime Lawyers Association, Mrs Funke Agbor- SAN; President of Maritime Arbitrators Association of Nigeria, Mrs Jean Chiazor Anishere – SAN; Former Director-General of NIMASA, Barr Temisan Omatseye; and Secretary-General of Abuja MOU, Capt Sunday Umoren attended as mentors.
The Second Edition of M-CAMP meant for Cadets and young Seafarers held on April 1st, 2022 also had about 100 participants in attendance. Students from Certified Institute of Shipping (CIS); Federal College of Fisheries and Marine Technology (FCFMT); Marine Engineering Students from Yaba College of Technology (YABATECH) amongst other young cadets/seafarers attended as mentees.
While Former President of Nigerian Association of Master Mariners, Capt Adewale Ishola; Former General Manager, Security of NPA, Capt Iheanacho Ebubeogu, Chief Operating Officer of Ocean Deep Services Ltd, Mrs Rollens Macfoy and Former Deputy Director, Maritime Labour Services of NIMASA, Capt Dr Amos Kuje attended as mentors.
The third and last edition of M-CAMP in 2022 meant for students of Maritime Security Management Technology held on August 5 at the usual Venue at the Nigerian Shippers Council Auditorium with about 80 participants in attendance. Students from Merchant Marine Training Academy; LAMB Academy, Western Coast Maritime Academy and FCFMT attended as mentees.
Whereas Deputy Director, ISPS Department of NIMASA, Ms Gloria Adaugo Anyasodo; Retired Naval Officer, Capt Abel Ogah; COO of Ocean Deep Services Ltd, Mrs Rollens Macfoy; Secretary-General of Merchant Seafarers Association of Nigeria, Capt Alfred Oniye; and Chief Nautical Surveyor of NIMASA, Capt Kennedy Fiemotongha were all in attendance as mentors.
Impacts & Benefits Of 2022 M-CAMP to Participants and Maritime Sector in General:
i. It served as a veritable succession plan and created avenue for mentoring and grooming of the up-coming maritime professionals.
II. Provided adequate career guidance for the maritime students, the young and the upcoming marine professionals.
III. Equipped students and young Mariners with practical industry-based knowledge beyond the classroom teachings.
IV. It enabled networking, exchange of ideas and one on one interactions between between industry experts and upcoming practitioners which in turn positioned the mentees for success as future leaders of the industry.
v. As an interactive forum, all the questions and concerns of the mentees regarding their field of study as it relates to new developments or issues happening in the maritime sector were satisfactory answered.
vi. one of the mentees also got a scholarship offer from the COO of Ocean Deep Services Ltd, Mrs Rollens Macfoy during one of the mentorship programs.
vii. Above all, M-CAMP provided the much needed succession plan where the young and up-coming are groomed and mentored by the old and experts for a sustainable development of the maritime sector.
2. NIMA REALITY TV SHOW: Shortly after concluding the final edition of M-CAMP in August, 2022, a month after, (September) Platforms Communications created yet another new brand called Nigerian Maritime Ambassadors Reality TV Show (NIMA), a 30 day talent hunt, capacity development and youth empowerment program aimed at raising creative youngsters who are passionate about innovating practical solutions to maritime issues in Nigeria.
The premier edition of NIMA Reality TV Show began with a Grand Opening Ceremony held on Sat, Sept 17th and ended with a Grand Finale on Sun, Oct 16th, 2022 in Ajah, Lekki Lagos as Miss Winnie Ogunshakin emerged the pioneer Winner, Nigerian Maritime Ambassador 2022; whereas Wilson and McNamara emerged 1st and 2nd Runners Up respectively. NIMA was televised one hour daily by the Nigerian Television Authority (NTA 2 Lagos) for the 30 days duration of the show.
Impacts and Benefits Of NIMA:
i. NIMA was a veritable talent hunt & discovery platform which raised creative youngsters who are passionate about innovating practical solutions to maritime issues in Nigeria.
ii. It was an avenue for education, trainings, skill acquisitions and capacity development for the youths.
iii. As a youth empowerment initiative, the winner of NIMA won 10 million naira worth of deals, comprising:a. Branded give-away car!b. Cash Prizec. One Year Endorsement deald. 1 year media promotions and publicity, ande. Luxury vacation.
iv. Whereas the 1st and 2nd Runners up, won #300,000 and #200,000 cash prizes respectively.
v. Above all, the maritime sector and the Nigerian society also stand to gain alot as the Winner of NIMA Reality TV Show would during her one year service reign execute a pet project called Cleaner Ocean Campaign (COC) which aims to embark on regular cleaning of jetties, beaches and other marine environment while also creating awareness to riverine communities on the dangers of marine pollution and marine litter.
vi. Whereas the 1st and 2nd Runners Up will team up to undertake a project designed to champion Green Port Concept (GPC) aimed at promoting eco-friendly ports environment through campaigns for reduction of noise, emissions and use of fossil fuel in ports and terminals as well as creating awareness to encourage planting of trees & flowers within ports and terminals which guarantees sustainable eco-friendly maritime work environment.
…Continued in Part 2…